{"id":2195,"date":"2024-04-16T08:26:04","date_gmt":"2024-04-16T06:26:04","guid":{"rendered":"https:\/\/careers.ailleron.com\/?p=2195"},"modified":"2024-04-16T08:26:05","modified_gmt":"2024-04-16T06:26:05","slug":"many-faces-of-ailleronexperts-with-extraordinary-style-meet-tomasz-debski","status":"publish","type":"post","link":"https:\/\/careers.ailleron.com\/pl\/many-faces-of-ailleronexperts-with-extraordinary-style-meet-tomasz-debski\/","title":{"rendered":"R\u00f3\u017cne oblicza i historie naszych #AilleronExperts. Poznajcie Tomasza D\u0119bskiego"},"content":{"rendered":"

<\/a><\/p>\n\n\n\n

Brawa dla kolejnego #AilleronExperta, kt\u00f3ry dzieli si\u0119 wiedz\u0105 w naszej serii. Jeste\u015bcie ciekawi czym zajmuje si\u0119 zesp\u00f3\u0142 Lead Generation albo czym jest outbound i inbound w sprzeda\u017cy? Mi\u0119dzy innymi te tematy poruszyli\u015bmy z Tomkiem w rozmowie. Zapewniamy \u2013 jest ciekawie.<\/p>\n\n\n\n

1. Tomku, w firmie Ailleron jeste\u015b stosunkowo od niedawna. Czy mo\u017cesz powiedzie\u0107 z perspektywy kandydata, co Ci\u0119 przekona\u0142o do do\u0142\u0105czenia do grupy #AilleronExperts?<\/strong>\u00a0<\/p>\n\n\n\n

    <\/ol>\n\n\n\n

    Jasne! To, co szczeg\u00f3lnie mnie przekona\u0142o, to wiedza domenowa oraz praca z najwi\u0119kszymi bankami na \u015bwiecie i w Polsce, a tak\u017ce fakt, \u017ce Ailleron wdra\u017ca innowacje i najnowsze technologie we wsp\u00f3\u0142pracy z klientami. Nie ukrywam, \u017ce bardzo dobre opinie w \u015brodowisku i na rynku r\u00f3wnie\u017c wp\u0142yn\u0119\u0142y na moj\u0105 decyzj\u0119. Nagroda Friendly Workplace na pewno nie zosta\u0142a przyznana bez powodu. <\/p>\n\n\n\n

    2. Wsp\u00f3\u0142tworzysz dzia\u0142 Lead Generation w ramach zespo\u0142u Sales. Opowiedz nam, czym jako dzia\u0142 si\u0119 zajmujecie i jakie s\u0105 w nim Twoje obowi\u0105zki.<\/strong>\u00a0<\/p>\n\n\n\n

    Dzia\u0142 Lead Generation sk\u0142ada si\u0119 z kilku os\u00f3b zaanga\u017cowanych w szeroko poj\u0119te budowanie zainteresowania naszymi us\u0142ugami u potencjalnych klient\u00f3w na r\u00f3\u017cnych rynkach. Odbywa si\u0119 to poprzez rozwijanie relacji i zaufania oraz aktywno\u015b\u0107 networkingow\u0105. Z pocz\u0105tku jest to trudne, poniewa\u017c jeste\u015bmy dla tych klient\u00f3w kim\u015b obcym, a zaufanie stanowi fundament udanych relacji biznesowych i jest kluczowym czynnikiem wp\u0142ywaj\u0105cym na decyzje zakupowe. Dlatego tak wa\u017cne jest zrobienie dobrego pierwszego wra\u017cenia. W zespole odpowiadam za ca\u0142y proces i budowanie strategii. <\/p>\n\n\n\n

    3. Wspomina\u0142e\u015b, \u017ce Twoj\u0105 mocn\u0105 umiej\u0119tno\u015bci\u0105 jest outbound w sprzeda\u017cy. Mo\u017cesz nam opowiedzie\u0107, na czym dok\u0142adnie polega ten proces i poda\u0107 praktyczne przyk\u0142ady, kt\u00f3re pomog\u0105 nam w jego zrozumieniu?<\/strong>\u00a0<\/p>\n\n\n\n

    Outbound z angielskiego znaczy \u201ewychodz\u0105cy\u201d. Taka te\u017c jest strategia tego dzia\u0142ania, tzn. \u201ewychodzimy\u201d do klient\u00f3w i podejmujemy inicjatyw\u0119 nawi\u0105zania kontaktu i budowania relacji w oparciu m.in. o podobne zainteresowania, wymian\u0119 do\u015bwiadcze\u0144, a tak\u017ce rynkowy i bran\u017cowy know-how. <\/p>\n\n\n\n

    4. Czyli dzia\u0142aniami outboundowymi s\u0105 np. bezpo\u015brednie wiadomo\u015bci na LinkedIn, newslettery, formularze zbieraj\u0105ce kontakty? Czy dobrze to rozumiem?<\/strong>\u00a0<\/p>\n\n\n\n

    Tak, tylko warto to jeszcze troch\u0119 doprecyzowa\u0107. O ile outboundowe dzia\u0142ania na LinkedIn i konferencjach bran\u017cowych s\u0105 do\u015b\u0107 oczywiste w bran\u017cy finansowej i us\u0142ugach B2B, o tyle tradycyjne postrzeganie newslettera nie zawsze si\u0119 u nas sprawdza. Ka\u017cdy nasz business unit, odpowiedzialny za konkretne rozwi\u0105zanie i us\u0142ugi, np. Financial Technology Services, LeaseTech i LiveBank, prowadzi swoje akcje mailingowe, czy tworzy jakie\u015b konkretne formularze kontaktowe w ramach konkretnych dzia\u0142a\u0144 i konkretnej potrzeby biznesowej naszych odbiorc\u00f3w. Takie dzia\u0142ania mog\u0105 pokrywa\u0107 zar\u00f3wno outbound, jak i inbound. Akurat w naszej firmie w mailingi czy tworzenie formularzy pozwalaj\u0105cych nam \u201ez\u0142apa\u0107 kontakt\u201d z klientem zainteresowanym nasz\u0105 ofert\u0105, zaanga\u017cowani s\u0105 specjali\u015bci ds. marketingu. <\/p>\n\n\n\n

    5. Tych proces\u00f3w i podej\u015b\u0107 w sprzeda\u017cy jest kilka. Jak ju\u017c wspomnia\u0142e\u015b, takim przeciwstawnym outboundu jest inbound. W takim razie czym outbound si\u0119 wyr\u00f3\u017cnia, jakie s\u0105 jego plusy i dlaczego warto go stosowa\u0107?<\/strong>\u00a0<\/p>\n\n\n\n

    Sprawnie dzia\u0142aj\u0105ca machina to inbound i outbound, kt\u00f3re si\u0119 wzajemnie uzupe\u0142niaj\u0105. Za po\u015brednictwem dzia\u0142a\u0144 outboundowych mo\u017cna nawi\u0105zywa\u0107 relacje biznesowe bezpo\u015brednio. Tym sposobem po\u015brednio generujemy ruch inboundowy, czyli s\u0105 to klienci, kt\u00f3rzy za jaki\u015b czas do nas wracaj\u0105, bo gdzie\u015b \u201ezakotwiczyli\u015bmy\u201d mark\u0119 Ailleron. <\/p>\n\n\n\n

    Plusy outboundu to na pewno proaktywne podej\u015bcie, pozwalaj\u0105ce nam dotrze\u0107 do wybranych os\u00f3b, zamiast czeka\u0107 na ich inicjatyw\u0119. To r\u00f3wnie\u017c mo\u017cliwo\u015b\u0107 skoncentrowania si\u0119 na priorytetowych rynkach i segmentach, a tak\u017ce okazja do promowania marki i zwi\u0119kszenia jej rozpoznawalno\u015bci. Umo\u017cliwia to testowanie r\u00f3\u017cnych podej\u015b\u0107 i ich dynamiczn\u0105 adaptacj\u0119, co prowadzi do sta\u0142ego doskonalenia procesu. <\/p>\n\n\n\n

    6. Sk\u0105d u Ciebie pomys\u0142 na tak\u0105 \u015bcie\u017ck\u0119 kariery?<\/strong>\u00a0<\/p>\n\n\n\n

    Od pocz\u0105tku mojej kariery by\u0142em zaanga\u017cowany w szeroko poj\u0119ty research, najpierw rekrutacyjny, ale szybko przeszed\u0142 w sprzeda\u017cowy. Jedn\u0105 z istotnych cz\u0119\u015bci procesu outboundowego jest w\u0142a\u015bnie research, a tak\u017ce analiza danych, monitorowanie, statystyki. Polubi\u0142em mocno t\u0119 cz\u0119\u015b\u0107, uzupe\u0142nion\u0105 o kontakt z klientem. Jest to troch\u0119 po\u0142\u0105czenie introwertycznych i ekstrawertycznych cech. Na pewno pomog\u0142y mi studia dziennikarskie, podczas kt\u00f3rych du\u017cy nacisk k\u0142adziono na kontakty mi\u0119dzyludzkie, a to ostatecznie wytyczy\u0142o moj\u0105 \u015bcie\u017ck\u0119 kariery. <\/p>\n\n\n\n

    7. Czy wed\u0142ug Ciebie osoba zajmuj\u0105ca si\u0119 sprzeda\u017c\u0105 w biznesie powinna mie\u0107 jakie\u015b konkretne cechy, kt\u00f3re lepiej pomagaj\u0105 odnale\u017a\u0107 si\u0119 w tej bran\u017cy?<\/strong>\u00a0<\/p>\n\n\n\n

    Oczywi\u015bcie. W mojej ocenie na pewno musi to by\u0107 osoba, kt\u00f3ra lubi anga\u017cowa\u0107 si\u0119 w kontakty mi\u0119dzyludzkie. Sprzeda\u017c to ci\u0105g\u0142y kontakt i budowanie relacji. Drug\u0105 wa\u017cn\u0105 cech\u0105 jest cierpliwo\u015b\u0107, bo czasami na efekty (a szczeg\u00f3lnie w procesie outboundowym) trzeba poczeka\u0107, ale na pewno na d\u0142u\u017csz\u0105 met\u0119 warto wykaza\u0107 si\u0119 wytrwa\u0142o\u015bci\u0105. <\/p>\n\n\n\n

    8. Co doradzi\u0142by\u015b osobom, kt\u00f3re chc\u0105 si\u0119 rozwija\u0107 w obszarze sprzeda\u017cy w bran\u017cy IT?<\/strong>\u00a0<\/p>\n\n\n\n

    Bran\u017ca IT to bardzo dynamiczne \u015brodowisko, kt\u00f3re zmienia si\u0119 z dnia na dzie\u0144. Co\u015b, co by\u0142o aktualne w \u015brod\u0119, niekoniecznie b\u0119dzie aktualne w czwartek. Na pewno trzeba si\u0119 tym interesowa\u0107 i by\u0107 na bie\u017c\u0105co z trendami. To dotyczy tak\u017ce samego procesu sprzeda\u017cy oraz jego kana\u0142\u00f3w. Zach\u0119cam te\u017c do udzia\u0142u w webinarach, szkoleniach z zakresu sprzeda\u017cy us\u0142ug i produkt\u00f3w IT. <\/p>\n\n\n\n

    9. A po pracy ju\u017c nie o pracy. \ud83d\ude09 Tomku, jakie s\u0105 Twoje pasje i zaj\u0119cia, kt\u00f3re pomagaj\u0105 Ci odpocz\u0105\u0107 i zresetowa\u0107 si\u0119 po ca\u0142ym dniu albo tygodniu pracy?<\/strong>\u00a0<\/p>\n\n\n\n

    Lubi\u0119 gra\u0107 w tenisa (g\u0142\u00f3wnie z narzeczon\u0105), ogl\u0105da\u0107 mecze tenisowe w telewizji, zag\u0142\u0119bia\u0107 si\u0119 w skandynawskie krymina\u0142y i chodzi\u0107 na spacery z moim dwukilogramowym Yorkshire Terrierem. Poza tym wolny czas po\u015bwi\u0119cam na czytanie i analizowanie innowacji zwi\u0105zanych z moj\u0105 codzienn\u0105 prac\u0105.\u00a0<\/p>\n\n\n\n

    Tomku, dzi\u0119kujemy za ciekaw\u0105 rozmow\u0119 i przybli\u017cenie nam sprzeda\u017cowej tematyki.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    Jeste\u015bcie ciekawi czym zajmuje si\u0119 zesp\u00f3\u0142 Lead Generation albo czym jest outbound i inbound w sprzeda\u017cy? Mi\u0119dzy innymi te tematy poruszyli\u015bmy z Tomkiem w rozmowie. Zapewniamy \u2013 jest ciekawie.<\/p>","protected":false},"author":4,"featured_media":2200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-2195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","tag-ailleron-life"],"yoast_head":"\nMany faces of #AilleronExperts with extraordinary style. Meet Tomasz D\u0119bski | Ailleron Careers<\/title>\n<meta name=\"description\" content=\"Join Ailleron and become part of our team! 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